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Like in any industry, the amount invested can make a major difference in webhosting too . Just in the support department, there are a lot of things that could be done if there is a lot of money at your disposal.

Having a telephone support is the best option. Clients could be handled better over phone, than through any other media. Nothing can beat the personal touch a telephone conversation can provide. On the negative side, you'll have to prepare for understanding all kinds of pronunciation and slangs. This could become more difficult customers are from different parts of the world. Also be aware that phones have to be attended even if you are vacationing with your girlfriend on a lovely beach.

With more money, you can setup a nice informative site and tutorials. Having flash based Howtos can be of real help for the users. Further having a professional looking tutorial will make customers at ease with the services. Also spend money once in a while to get the servers audited for security and resource management. Many outsourcing companies like Bobcares provides this service at low rates of $12/hr.

Also take advantage of the systems like Alertra, Web Site Monitoring system. They can alert you to your Mobile phone or PDA as soon as a support ticket is submitted or the server load goes high. It can save a lot of working time, and since the ticket notifications are alarmed instantly, prompt service can also be ensured.